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	<title>IndustryInteractive.net</title>
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	<link>http://www.industryinteractive.net</link>
	<description>We do great work online for our clients, and give them something to be proud of</description>
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		<title>The Erickson Group</title>
		<link>http://www.industryinteractive.net/2010/04/the-erickson-group/</link>
		<comments>http://www.industryinteractive.net/2010/04/the-erickson-group/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:40:10 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[xhtml]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=158</guid>
		<description><![CDATA[You&#8217;re probably going to see a lot more work come out of the partnership between The Erickson Group and Industry Interactive. The Erickson Group is a high-end design and marketing shop based in Calgary, Alberta. They specialize in Medical/Dental marketing, though you wouldn&#8217;t guess that from their extremely diverse portfolio. When The Erickson Group needed [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;re probably going to see a lot more work come out of the partnership between The Erickson Group and Industry Interactive.</p>
<p>The Erickson Group is a high-end design and marketing shop based in Calgary, Alberta.  They specialize in Medical/Dental marketing, though you wouldn&#8217;t guess that from their extremely diverse portfolio.</p>
<p>When The Erickson Group needed their new site converted from a Photoshop mockup to standards-compliant XHTML and CSS, they turned to us.  We&#8217;ve worked on a few things together before, and this certainly isn&#8217;t the last you&#8217;re going to see of this partnership.</p>
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		<title>Arbutus Cottage Spa &#8211; Flyer</title>
		<link>http://www.industryinteractive.net/2010/04/arbutus-cottage-spa-flyer/</link>
		<comments>http://www.industryinteractive.net/2010/04/arbutus-cottage-spa-flyer/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 19:42:41 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[black and white]]></category>
		<category><![CDATA[flyer]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=161</guid>
		<description><![CDATA[Hey, occasionally we&#8217;ll hop into the print world. It doesn&#8217;t happen too often, but sometimes it just makes sense for our clients to run a little print ad campaign. Arbutus Cottage Spa on Mayne Island was looking to do a mail-out advertising their spring sale, and we were happy to help out.]]></description>
			<content:encoded><![CDATA[<p>Hey, occasionally we&#8217;ll hop into the print world.</p>
<p>It doesn&#8217;t happen too often, but sometimes it just makes sense for our clients to run a little print ad campaign.  Arbutus Cottage Spa on Mayne Island was looking to do a mail-out advertising their spring sale, and we were happy to help out.</p>
]]></content:encoded>
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		<title>RE/MAX Mayne Pender &#8211; Real Estate</title>
		<link>http://www.industryinteractive.net/2010/04/remax-mayne-pender/</link>
		<comments>http://www.industryinteractive.net/2010/04/remax-mayne-pender/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:57:27 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[coldfusion]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[mysql]]></category>
		<category><![CDATA[rets]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=155</guid>
		<description><![CDATA[RE/MAX Mayne Pender has been soft launched for some time now, but now I&#8217;m getting around to writing it up. This was a really fun site to work on as it was our first foray into tying into live real estate listings from the Victoria Real Estate Board. We brought RE/MAX over from a third-party [...]]]></description>
			<content:encoded><![CDATA[<p>RE/MAX Mayne Pender has been soft launched for some time now, but now I&#8217;m getting around to writing it up.</p>
<p>This was a really fun site to work on as it was our first foray into tying into live real estate listings from the Victoria Real Estate Board.  We brought RE/MAX over from a third-party system, with the goal of improving the experience of buyers and sellers on the site, and also to drastically improve their search engine rankings (so far so good).</p>
]]></content:encoded>
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		<title>Dharma Business Cards &amp; Photos</title>
		<link>http://www.industryinteractive.net/2010/04/dharma-business-cards-photos/</link>
		<comments>http://www.industryinteractive.net/2010/04/dharma-business-cards-photos/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:48:49 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=164</guid>
		<description><![CDATA[Dharma provides custom painted objects to help liven up your decor. As a new company, Dharma needed to establish it&#8217;s identity, and develop some materials to assist with their marketing at various shows and fairs. We helped Dharma by developing a business card as well as taking some photos of their recent projects.]]></description>
			<content:encoded><![CDATA[<p>Dharma provides custom painted objects to help liven up your decor.</p>
<p>As a new company, Dharma needed to establish it&#8217;s identity, and develop some materials to assist with their marketing at various shows and fairs.</p>
<p>We helped Dharma by developing a business card as well as taking some photos of their recent projects.</p>
]]></content:encoded>
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		<title>ColdFusion and Postmarkapp</title>
		<link>http://www.industryinteractive.net/2010/03/coldfusion-and-postmarkapp/</link>
		<comments>http://www.industryinteractive.net/2010/03/coldfusion-and-postmarkapp/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 07:13:56 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[coldfusion]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[technical]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=147</guid>
		<description><![CDATA[We&#8217;re having fun playing with a lot of things with www.helpmeapp.com.  It&#8217;s turning out to be a huge mash-up of various apps, using all kinds of APIs.  Hopefully we&#8217;ll get to post about a bunch of stuff in the future, but for now, a quick bit about Postmark. Postmark provides you with an API for [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re having fun playing with a lot of things with <a href="http://www.helpmeapp.com">www.helpmeapp.com</a>.  It&#8217;s turning out to be a huge mash-up of various apps, using all kinds of APIs.  Hopefully we&#8217;ll get to post about a bunch of stuff in the future, but for now, a quick bit about <a href="http://postmarkapp.com/">Postmark</a>.</p>
<p>Postmark provides you with an API for sending mail from web applications.  You&#8217;re probably wondering why you&#8217;d want that, instead of just using an SMTP server &#8212; well, there&#8217;s a bunch of reasons, but not the least of which is that you don&#8217;t have to administer an SMTP server and getting blacklisted as a spammer, or worrying about patching software.  They&#8217;re in private beta at the moment, but if you ask nice on <a href="http://twitter.com/postmarkapp/">Twitter</a>, they might just let you in.</p>
<p>The why isn&#8217;t the interesting part of this post though, the how is far more interesting.</p>
<p>HelpMeApp is built using Adobe&#8217;s ColdFusion.  No, ColdFusion isn&#8217;t open source, or the latest in trendy frameworks, but it is rock solid and has been delivering great performance for all of the API-related stuff we&#8217;re doing.  That said, Postmarkapp doesn&#8217;t have any sample code for ColdFusion developers (not that that&#8217;s a problem).  Postmark has one of the best APIs I&#8217;ve used in a while (they actually give you meaningful error messages when something goes wrong!), and it&#8217;s dead simple to use.</p>
<p>Enough fluff, here&#8217;s the code:</p>
<p><code><!--- Escape special characters for JSON ---><br />
&lt;cfset mailBody = #JSStringFormat(mailBody)#&gt;<br />
&lt;/cfset&gt;&lt;cfset mailSubject = #JSStringFormat(mailSubject)#&gt;<br />
&lt;/cfset&gt;&lt;cfset mailTo = #JSStringFormat(mailTo)#&gt;</p>
<p>&lt;cfsavecontent variable="jsonPacket"&gt;<br />
	&lt;cfprocessingdirective suppressWhiteSpace="yes"&gt;<br />
		&lt;cfoutput&gt;<br />
		{From: 'noreply@helpmeapp.com', To: '#mailTo#', Subject: '#mailSubject#', HtmlBody: '#mailBody#'}<br />
		&lt;/cfoutput&gt;<br />
	&lt;/cfprocessingdirective&gt;<br />
&lt;/cfsavecontent&gt;</p>
<p>&lt;cfhttp url="http://api.postmarkapp.com/email" method="POST"&gt;<br />
	&lt;cfhttpparam type="header" name="Accept" value="application/json" /&gt;<br />
	&lt;cfhttpparam type="header" name="Content-type" value="application/json" /&gt;<br />
	&lt;cfhttpparam type="header" name="X-Postmark-Server-Token" value="*your token*" /&gt;<br />
	&lt;cfhttpparam type="body" encoded="no" value="#jsonPacket#" /&gt;<br />
&lt;/cfhttp&gt;<br />
&lt;/cfset&gt;</code></p>
<p>That&#8217;s all there is to it.  The only part that had us a little befuddled was the need to escape your text before sending it in JSON (not too experienced with JSON).  But one of the great things with Postmark, is that they&#8217;ll send you back a meaningful error pointing you in the right direction as to where your error is (it will tell you something like Message: or To:).  The rest is cake.</p>
<p><em>Update: Here&#8217;s a ColdFusion Component for doing the same thing.  There&#8217;s a README file in the .zip archive too explaining how to use it.</p>
<p><a href='http://www.industryinteractive.net/wp-content/uploads/2010/03/PostmarkCFC.zip'>Download PostmarkCFC</a> (.zip, 4kb)</em></p>
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		<title>Cobworks</title>
		<link>http://www.industryinteractive.net/2010/02/cobworks-2/</link>
		<comments>http://www.industryinteractive.net/2010/02/cobworks-2/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:55:37 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[@font-face]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[xhtml]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=143</guid>
		<description><![CDATA[Cobworks was a great site to work on.  In addition to being a really cool company, we also had the opportunity to play with some fun new technologies like @font-face for using different fonts on the site and some CSS3 attributes like rounded corners and RGBA. That&#8217;s a lot of technical speak, but the bottom [...]]]></description>
			<content:encoded><![CDATA[<p>Cobworks was a great site to work on.  In addition to being a really cool company, we also had the opportunity to play with some fun new technologies like @font-face for using different fonts on the site and some CSS3 attributes like rounded corners and RGBA.</p>
<p>That&#8217;s a lot of technical speak, but the bottom line is that we&#8217;re ecstatic that we were given the opportunity to work with Cobworks on re-launching their site.  By all accounts, they&#8217;re pretty happy too&#8230;</p>
]]></content:encoded>
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		<title>Cobworks</title>
		<link>http://www.industryinteractive.net/2009/11/cobworks/</link>
		<comments>http://www.industryinteractive.net/2009/11/cobworks/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 19:32:26 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[new site]]></category>
		<category><![CDATA[upcomming]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=141</guid>
		<description><![CDATA[Another quick note to welcome our latest client, Cobworks.  Cobworks provides workshops and assistance in construction of cob houses, and other natural (green) buildings. We&#8217;re really excited to be working with Cobworks in re-desging and developing their web site.  Look for a launch announcement in the near future.]]></description>
			<content:encoded><![CDATA[<p>Another quick note to welcome our latest client, <a href="http://www.cobworks.com/">Cobworks</a>.  Cobworks provides workshops and assistance in construction of <a href="http://en.wikipedia.org/wiki/Cob_(material)">cob houses</a>, and other natural (green) buildings.</p>
<p>We&#8217;re really excited to be working with Cobworks in re-desging and developing their web site.  Look for a launch announcement in the near future.</p>
]]></content:encoded>
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		<title>Moveable Feast &#8211; Enabling Localvores</title>
		<link>http://www.industryinteractive.net/2009/10/moveable-feast-enabling-localvores/</link>
		<comments>http://www.industryinteractive.net/2009/10/moveable-feast-enabling-localvores/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 18:01:25 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[greater good]]></category>
		<category><![CDATA[non-profit]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=138</guid>
		<description><![CDATA[Who loves the local farmers market? Show of hands? Me too!  Unfortunately our markets have wrapped up for the year.  Maybe you&#8217;re lucky, and your local market operates year-round, but even then it may only be one or two days of the week. We&#8217;re working on a new project built on top of BuddyPress to [...]]]></description>
			<content:encoded><![CDATA[<p>Who loves the local farmers market?  Show of hands?</p>
<p>Me too!  Unfortunately our markets have wrapped up for the year.  Maybe you&#8217;re lucky, and your local market operates year-round, but even then it may only be one or two days of the week.</p>
<p>We&#8217;re working on a new project built on top of <a href="http://www.buddypress.org/">BuddyPress</a> to help local consumers hook up with local producers.  <a href="http://www.moveablefeast.info/">Moveable Feast</a> allows people to go on and fill out a profile.  Everyone identifies their locale down to the city/town/municipality level.  People can identify themselves as either a producer or as a consumer.</p>
<p>Producers can then fill out additional information about what they have available.  BuddyPress is extremely versatile, and the option is there for any user to create a blog, or to make short posts on their &#8220;wire&#8221; (kind of like a short-form blog).  Producers can elaborate on the food they have available, consumers may opt to blog about recipe options for various types of food, or offer kudos to local producers.</p>
<p>It&#8217;s in the early stages.  As with all communities, it will have to hit a critical mass in order to be useful to anyone.  We&#8217;re going to start actively promoting Moveable Feast on Mayne Island, and would encourage like-minded individuals in other places to do the same (it&#8217;s free for everyone).</p>
]]></content:encoded>
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		<title>Buhlers Moving &amp; Storage</title>
		<link>http://www.industryinteractive.net/2009/10/buhlers-moving-storage/</link>
		<comments>http://www.industryinteractive.net/2009/10/buhlers-moving-storage/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 05:00:29 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=136</guid>
		<description><![CDATA[Buhler&#8217;s Moving was a great project that we marked up (in valid XHTML &#38; CSS of course!). Eric Erickson put together the design for this Calgary, Alberta-based moving and storage company. The goal was to update the look of their site, and to provide it with a great foundation to score well in search engines. [...]]]></description>
			<content:encoded><![CDATA[<p>Buhler&#8217;s Moving was a great project that we marked up (in valid XHTML &amp; CSS of course!).</p>
<p><a href="http://www.eric-erickson.com/">Eric Erickson</a> put together the design for this Calgary, Alberta-based moving and storage company.  The goal was to update the look of their site, and to provide it with a great foundation to score well in search engines.  We did both by semantically marking up the pages, and by re-organizing the URL structure.</p>
]]></content:encoded>
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		<title>Dawson Photography</title>
		<link>http://www.industryinteractive.net/2009/09/dawson-photography/</link>
		<comments>http://www.industryinteractive.net/2009/09/dawson-photography/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 17:25:37 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=110</guid>
		<description><![CDATA[Not quite live yet, but production-complete is Bedford, Nova Scotia-based Dawson Photography. The main goal of Dawson Photography was to create a web site that wouldn&#8217;t be impossible to maintain, and that would show off the tremendous portfolio of Lisa Dawson.  The various galleries can be updated simply by uploading photos by FTP (no need [...]]]></description>
			<content:encoded><![CDATA[<p>Not quite live yet, but production-complete is Bedford, Nova Scotia-based Dawson Photography.</p>
<p>The main goal of Dawson Photography was to create a web site that wouldn&#8217;t be impossible to maintain, and that would show off the tremendous portfolio of Lisa Dawson.  The various galleries can be updated simply by uploading photos by FTP (no need to mess with anything else), and setting up client preview galleries is a one-step process.</p>
]]></content:encoded>
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